Arabian Adventures MICE wins highest honour in incentive travel industry for second time

Dubai, 27 January 2020

For the second time in three years, Arabian Adventures Meetings, Incentives & Events (MICE) has won the prestigious SITE Crystal Award for Excellence in Incentive Travel, Africa and the Middle East. The UAE-based destination management company (DMC) has been recognized for designing and delivering exceptional experiences for the top-performing advisors of a U.S. finance company during its multiple-day event in Dubai. Presented by The Society for Incentive Travel Excellence (SITE), the SITE Crystal award is considered the highest honour in the incentive travel industry.

Arabian Adventures’ winning event saw 270 guests travel from the United States to the United Arab Emirates (UAE) for a series of multi-venue experiences. Over three days, the guests received a vivid and varied experience of the UAE that included an Arabic cooking class with one the country’s top chefs, a camel polo tournament, a memorable evening event with traditional music and dance show by the dunes in the Dubai Desert Conservation Reserve (DDCR), as well as three exclusive gala dinners, each designed to highlight the diversity of Dubai. On the first day, Arabian Adventures team proved its outstanding ability to quickly and efficiently handle unexpected situations by successfully reorganizing and relocating one of the activities within 24 hours due to adverse weather.

The three-day event culminated with a spectacular party at the foot of Burj Khalifa, the world’s tallest building. The event received an overall score of 9.5 out of 10 from the guests, the highest score ever received by the customer’s incentives, with perfect 10s awarded for the organizer team’s performance, availability and professionalism.

Justine Thomas, Head of Meetings, Incentives and Events for Arabian Adventures, said: “We are proud to have received this prestigious award for the second time in three years. The whole team is thrilled to be recognised for their efforts not only by our valued customer, but also by the industry. From the moment they arrived in Dubai, we wanted to make our guests feel like rock stars, and are delighted that they had such an unforgettable time and got to experience the legendary Arabian hospitality the UAE is renowned for.”

This year’s SITE Crystal Awards, held in Vancouver, has seen some of the fiercest competition so far, with travel, events and destination management companies from across the globe competing to take home the coveted trophy.

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