DMC Sales Expert, Rebecca Easterman to Represent AlliedPRA in Australia and New Zealand

LONDON – May 9, 2013 – AlliedPRA, Inc. a global leader in the destination management company (DMC) sector, announced today sales and marketing expert, Rebecca Easterman of PillowMint, will represent AlliedPRA in the Australia and New Zealand markets, as part of the AlliedPRA EMEA Global Sales team. PillowMINT, based in Brisbane,  is a privately owned and managed sales and marketing company that partners with the most respected destination management companies around the globe. In this new role, Easterman will expand the company’s marketing and sales efforts and destination offerings in Australia and New Zealand; a growing market segment and key strategic move to further enhance the global reach of the  AlliedPRA brand.

PillowMint won the pitch to represent AlliedPRA in Australia and New Zealand by demonstrating the importance of understanding  the unique needs of client business and being able to build strong bridges which create long-term partnerships with local offices. Easterman’s excellent communication skills and knowledge of today’s industry allows AlliedPRA to maintain the strong existing relationships the company has established in the market, while continuing to further develop additional MICE opportunities. Easterman brings a diverse professional background in business development, events, business tourism, hospitality and destination marketing. Her in depth experience in Convention Centres, Destination Management Companies and Hotel Management Companies, as well as her dedication to a number of industry bodies has provided her with a well rounded and thorough understanding of the many elements involved in Business Tourism. She is an active member of the Committee of Management for the Incentive Association (AU/NZ).

“I am delighted that Rebecca joined the AlliedPRA EMEA GSA team,” shared Maxine MacPherson, Regional Head of Global Sales for AlliedPRA.   “She comes highly recommended by existing clients in the market for her professional attitude and outstanding sales abilities. I am confident that Rebecca will do an excellent job representing AlliedPRA in her markets and I am very much looking forward to working with her as we expand our presence in this key MICE market.”

“Learning about destinations from the ground up is thrilling,” said Easterman. “I love the chance to consult with my clients,  working with them on the finer details of their programs, the special moments and to ensure they are well equipped with the latest destination information. I am passionate about providing clients with the opportunity to feel the heartbeat of these wondrous places for themselves and look forward to showcasing all AlliedPRA has to offer in this region, as well as around the globe.” 

Founded in 1981, AlliedPRA is the leading global destination management and event planning company with a reach across three continents, 7 countries and over 100 destinations, serving the most respected companies in every major business sector. AlliedPRA offers a full-range of destination management services including event planning, transportation management, tours, teambuilding activities, site selection, product launches and on-site services. For information on the complete portfolio of international destination management services, please contact +44 (0) 1784 224219 or visit

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