Your Event Needs Monaco!

Dest Monaco


The Monaco Government Tourist & Convention Authority is launching a new campaign to showcase the best of Monaco for the meetings, incentives, conferences and events sector “Choose Monaco and harness the expertise that will make your event a success”

The new campaign is designed to move away from the glitzy images of Monaco as a Leading Luxury Leisure destination and instead focus on pictures of professional delegates ready for work – projecting them in Monaco and showing that the Principality is for them and about them. It particularly targets the medical, information & communication technologies, finance and environmental technology sectors and uses phrases such as: “In Monaco, Technology doesn’t only drive formula one cars”; “In Monaco, Surgeons don’t operate on blackjack tables”; “In Monaco, When it comes to banking, there is not bet on red or black”; and “In Monaco, Green isn’t only at play at the golf club”.

Sandrine Camia, Director of the Monaco Convention Bureau, commented: “Finance, health and information & communication technologies represent 50% of our MICE business and they are also the pillars of Monaco’s industrial base. But, we do not think that our expertise in these sectors and our convention centre infrastructure and assets, are as well known in Europe as they should be. Monaco should be a top of mind destination and the new campaign is designed to make us memorable.”

The eco-certified Grimaldi Congress Centre, which can accommodate up to 2,000 delegates, is easy to reach on foot, as are Monaco’s 15 other MICE venues. Many hotels and restaurants are also walk-able within the Principality, which has over 300 days of sunshine a year and is the safest country in the World.

As well as leading 5-star hotels, such as the Hotel de Paris, the Hermitage and Hotel Metropole; and internationally renowned 4-star options, including Le Meridien and Fairmont Monte Carlo; there are alternative, affordable options, such as the Columbus Monaco and the Novotel Monte-Carlo.

Monaco is one of the easiest destinations to reach via Nice airport (25 minutes by road, or 6 minutes by helicopter transfer) linked daily to major European capitals and beyond to all continents.

The team at AlliedPRA are looking forward to discussing your next group to Monaco! Contact Rebecca via for more details.